@erikrosner - Designer, Photographer, Creative Problem-Solver
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Copy of Vans

Packaging, Branding

VANS™
San Elijo Capsule

Footwear, Apparel Design

VANS™ San Elijo is a brand capsule that embodies the Southern California lifestyle. The collection features the full range of VANS™ shoes as well as merchandise and accessories.

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Artwork & Process

The artwork was first painted on canvas at scale for an irreplicable organic look. The color palette and overall form was inspired by the iconic Southern California coast and its vibrant sunsets.

 
 
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Footwear

Iconic VANS™ models such as the Original Classic, Old-Skool, Sk8-Hi and Slip-On all feature in the San Elijo Capsule.

 
 
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Apparel & Merchandise

The apparel line includes women’s swimwear and outerwear, in addition to unisex t-shirts, hats, bags and other accessories.

 
 
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