Upper & lowercase
Editorial Design, Brand Identity
U&lc Magazine is an experimental typography publication started by Herb Lubalin in the 1970's. The article used was originally published in 1974.
Refresh the banner (a magazine’s logo) and redesign a cover and spread from the original publication.
The new banner is modern refresh in the playful spirit of the original design.
This redesign features an article published in a 1974 issue of U&lc. The editorial layout reflects the tone of the writing in the spirit of the magazine’s style.