@erikrosner - Designer, Photographer, Creative Problem-Solver
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Upper & lowercase Magazine

Packaging, Branding

Upper & lowercase
Magazine

Editorial Design, Brand Identity

U&lc Magazine is an experimental typography publication started by Herb Lubalin in the 1970's. The article used was originally published in 1974.

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The Challenge

Refresh the banner (a magazine’s logo) and redesign a cover and spread from the original publication.

 
 
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The Banner

The new banner is modern refresh in the playful spirit of the original design.

 
 
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The Redesign

This redesign features an article published in a 1974 issue of U&lc. The editorial layout reflects the tone of the writing in the spirit of the magazine’s style.

 
 
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